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Recycle Now launches theme for Recycle Week 2022

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Taking place between 19th – 25th September, Recycle Week 2022 will inspire people to Get Real to improve recycling, tackling myths around recycling – such as ‘wishcycling’ and reducing resident confusion. Now in its nineteenth year, Recycle Week, is the nation’s biggest annual celebration of recycling.

Based on insights from WRAP’s citizen research, the campaign will demonstrate that recycling really is worthwhile. People will be guided to WRAP’s Recycling Locator to discover more about recycling in their own area. The nationwide week of action involves business partners, community groups and local authorities across the UK, and has proven to be a major calendar event, with more than 3000 businesses and individuals joining the #RecycleWeek conversation in 2021.

Sarah Clayton, Head of Citizen Behaviour Change WRAP, said “In 2022, we want to show why recycling is important in the battle against the climate emergency. We are focusing on helping people recycle more effectively at home, showing people how to overcome barriers and providing simple support through our popular Recycling Locator. We are thrilled to welcome sponsors Coca-Cola GB, Danone, innocent, McDonald’s UK and Ocado on board to support us to help citizens improve their recycling behaviours, we’re keen to get more partners on board to help us to inspire the nation by cutting through the hyperbole and to be real about why we recycle, where we need to get to and what really happens. This year, Recycling gets REAL.”

Coca-Cola Great Britain, Danone, innocent, McDonald’s UK and Ocado are the first to confirm their sponsorship of the annual campaign.

Emilie Stephenson, UK Head of Force for Good, innocent drinks, “There is sadly much cynicism around recycling in the UK these days and yet it’s still one of the most tangible actions people can take to drive circular economy and combat the climate crisis.”

Jonathan Wiseman, General Counsel and Chief People Officer at Ocado Retail, “We’re delighted to be supporting Recycle Week, a fantastic initiative helping to educate and encourage people to drive a sustainable change in behaviours.”

Recycle Now is urging more organisations to become sponsors and put their collective voice together and Get Real about recycling.

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