Later this year, Sainsbury’s will be retiring its familiar ‘Live Well for Less’ brand slogan and launch its new mission on ‘Helping Everyone Eat Better’. The new strap-line will be part of the supermarket’s drive to highlight that delicious food can be healthy, sustainable and affordable for its customers. Additionally, the retailer has also been confirmed as the ‘Principal Supermarket Partner’ at the United Nation’s climate change conference, ‘COP26’, which is due to take place in Glasgow later this year.

Sainsbury’s highlights that research shows shifting customers from a diets high in red meat, dairy and saturated fat, towards the ‘Eatwell Guide’ could not only benefit our health but also reduce greenhouse gases by approximately 30%. As part of its pledge to reach Net Zero by 2040 in its own operations, Sainsbury’s has also announced a commitment to developing healthy, sustainable diets for all and will report on progress twice a year. As part of its Net Zero pledge, the supermarket has also outlined key pillars of focus in addition to carbon reduction targets, including healthy and sustainable diets, recycling, driving towards water neutral, reducing food waste and plastic packaging and working to be net positive for biodiversity. Other notable initiatives from have included adjustments to refrigeration and lighting, such as LED technology and installing its one millionth aerofoil fridge, with an absolute target to reduce its Scope 3 Greenhouse Gas emissions by 30% by 2030.

Simon Roberts, CEO at Sainsbury’s, said: “Tackling climate change requires transformational thinking across industry and government and a willingness to collaborate globally. We are delighted to partner with COP26 and hope that it inspires our colleagues, customers and other businesses to rally together to protect and restore our planet for future generations to come.”

COP26 President Alok Sharma said: “Businesses have a key role to play in helping us build back greener and Sainsbury’s have shown strong leadership by making a clear commitment to combating climate change through science based measures, as well as reducing plastic packaging and empowering consumers to make more sustainable choices. I am delighted to welcome them as a Principal Partner for COP26.”