X
  • No products in the list

News

Young adults and pubs power hospitality’s first week back

News

Young adults and pubs power hospitality’s first week back

Share on facebook
Share on twitter
Share on linkedin
Share on email

Young adults are leading consumers’ return to hospitality, pubs are benefiting most from outdoor service, and confidence levels are much higher than after England’s previous big lockdown. Those are three of the top insights into England’s post-lockdown market in CGA’s Consumer Pulse survey, which revealed that nearly half (44%) of British adults have been back to hospitality venues, despite being limited to outdoor service.

The survey shows that 45% of these returning consumers are aged 18 to 34. However, older age groups have been more hesitant, with fewer than a quarter (23%) of visits coming from people aged 55 and over.

Good weather and beer gardens are pulling consumers towards pubs ahead of restaurants so far. Just over half (54%) of those who have been out have visited a pub, while around a third (35%) have been to restaurants, where outdoor space tends to be more limited.

The Consumer Pulse survey has encouraging signs of consumers’ confidence. Two thirds (66%) of respondents say they didn’t feel nervous about visiting venues—19 percentage points up on those feeling anxious after hospitality’s reopening from the first national lockdown last summer. Nearly nine in ten (88%) said they felt less nervous or no different after their visits—up 15 percentage points from July 2020.

CGA’s research has shown how many consumers have stayed close to home when eating and drinking out since the pandemic hit, and those habits have extended into the latest reopening. The convenience of a venue to visit (26%), and the fact that it was local (25%) have been the two most important considerations when consumers choose where to go out.

After a strong first week of sales for venues that have been able to trade, the momentum of visits looks set to continue, with nearly half of consumers in England planning their next visit in either the next few days (19%) or the next week (28%).

“Hannah Payne, CGA’s consumer research manager, said: “It’s encouraging to see good levels of consumer confidence in the early days of reopening, and if the good weather holds then we can expect even more people to make their way back to pubs, bars and restaurants over the next week. The challenge now is to encourage visits among older demographics, who will be more concerned than younger adults about safety and crowds”.

For more information on CGA visit www.cga.co.uk
To download the first report visit cgastrategy.com/consumer-pulse-survey-april-2021

Related News Posts

Westpak win Gold at Lunch! 2024

Westpak recently exhibited at the 2024 ‘Lunch!’ show which ran from the 18th-19th September at ExCeL London. A number of exciting new food packaging innovations were featured on Westpak’s stand, including HeatWave, which won the highest possible Gold level award as part of the event’s ‘Innovation Challenge’.

Westpak are shortlisted at the 2024 UK Packaging Awards

Westpak have been confirmed as one of the finalists at this year’s UK Packaging Awards. Westpak are shortlisted for the category of ‘Best New Concept’ for the development of HeatWave™ – a liner insert for takeaway pizza boxes that dramatically enhances the temperature of takeaway pizzas.

Related News

Westpak win Gold at Lunch! 2024

Westpak recently exhibited at the 2024 ‘Lunch!’ show which ran from the 18th-19th September at ExCeL London. A number of exciting new food packaging innovations were featured on Westpak’s stand, including HeatWave, which won the highest possible Gold level award as part of the event’s ‘Innovation Challenge’.

Westpak are shortlisted at the 2024 UK Packaging Awards

Westpak have been confirmed as one of the finalists at this year’s UK Packaging Awards. Westpak are shortlisted for the category of ‘Best New Concept’ for the development of HeatWave™ – a liner insert for takeaway pizza boxes that dramatically enhances the temperature of takeaway pizzas.

Get In Touch

Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Get in touch
Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Westpak Group Ltd, 2024   |   Bold Thinking, Reliable Execution

Contact Us

Terms & Accreditations

Social Media

Westpak Group Ltd, 2022
Bold Thinking, Reliable Execution