About Us

About Us

Westpak Group Ltd are an award-winning supplier of diverse and sustainably-aware packaging solutions to some of the biggest names in the UK’s grocery and foodservice industries. The company’s reputation is built upon over 20 years of experience and is underpinned by its commitment to ‘bold thinking, reliable execution’. Westpak are proud to offer a comprehensive and continually evolving product collection as well providing impartial advice to clients and helping them realise tailored packaging solutions where required.

Westpak Group Ltd are an award-winning supplier of diverse and sustainably-aware packaging solutions to some of the biggest names in the UK’s grocery and foodservice industries. The company’s reputation is built upon over 20 years of experience and is underpinned by its commitment to ‘bold thinking, reliable execution’.

History

The company was founded in 1999 by Doug Hicks, who demonstrated an undeniable commitment to customer service with an ability to view the industry’s challenges and opportunities from his customers’ perspective. Over the last 22 years, the business and evolved significantly but remains family-run with a close-knit ethos. Managing Director, Seth Hicks, and his team have continued to build upon the company’s customer-centric approach and have matched this with major investments and continued growth in infrastructure and logistical capabilities.

The company now operates from its contemporary offices in Keston, Kent, and maintains close ties with its vast and highly modernised warehouse facility, also based in Kent.

History

The company was founded in 1999 by Doug Hicks, who demonstrated an undeniable commitment to customer service. The business has evolved significantly but remains family-run with a close-knit ethos. The team have built upon the customer-centric approach alongside major investments and continued growth.

Bold thinking

Westpak’s bold thinking encapsulates a range of attributes. We’ve built a reputation for our impartiality in advising clients on the best solutions for their exact needs. Our advice is guided by true packaging and sustainability expertise. We also place a strong value on innovation. As such, we seek to only work with leading suppliers and manufacturers who are able to embrace the latest manufacturing and material technologies, production processes and efficiencies. We continually seek to be ‘ahead of the curve’, not just understanding our customers’ needs, but predicting and proactively responding to industry developments.

These commitments to sustainability and innovation were recently recognised through a series of awards. This including winning the category of ‘sustainable sourcing’ at the 2022 Sustainable Packaging News awards and being recognised as ‘highly commended’ for the category of ‘innovations in packaging’ at the 2023 Footprint Awards. Central to both of these accolades is our Crave foodservice packaging range – a collection of takeaway food containers that combine quantifiable sustainability benefits with complete practicality & performance.

Bold Thinking

We’ve built a reputation for our impartiality, advising clients on the best solutions for their needs. Our advice is guided by packaging and sustainability expertise and an emphasis on innovation. We only work with suppliers and manufacturers who embrace the latest technologies and production processes. These commitments to sustainability and innovation were recently recognised through a series of awards. This including winning the category of ‘sustainable sourcing’ at the 2022 Sustainable Packaging News awards and being recognised as ‘highly commended’ for the category of ‘innovations in packaging’ at the 2023 Footprint Awards.

Reliable execution

We realise the importance of our role in the supply chain and we highly value the level of trust that each of our clients places in us. We understand that logistical expertise remains essential and aim to constantly achieve and surpass these industry requirements through working with the latest technology. This is evident in the scale and technical proficiency of our Kent-based warehouse facility, our stringent focus on data accuracy and our BRC industry standard accreditation. We work with household names across the grocery sector, providing flexible solutions to a highly dynamic market. We also work with a range of key brands and businesses throughout the foodservice industry offering standardised packaging as well as helping to realise tailored solutions to a rapidly evolving market.

Reliable Execution

We realise the importance of our role in the supply chain and highly value the trust that our clients place in us. We aim to surpass our logistical requirements by working with the latest technology. This is evident in the scale and technical proficiency of our warehouse facility, our data accuracy and our industry accreditations. 

Our values

Customer Service

Customer service is at the heart of everything we do. Only by building an accurate picture of our clients’ precise packaging needs can we advise on the ideal solution, whether it be from our standardised packaging ranges or a bespoke packaging solution. Our precise logistics systems and comprehensive account management processes are all in place to provide complete peace of mind for our clients. This emphasis on customer service is shown through our ISO 9001 accreditation as well as excellent customer survey feedback and being rated as ‘Excellent’ on Trustpilot.

Innovation

We’re committed to being at the forefront of innovation in the food packaging industry. As such, we’re continuously forging partnerships with exciting new international manufacturers and suppliers that share our vision for embracing the very latest production and material technologies. As well as working with leading foodservice and grocery brands to help them realise their own innovative concepts, we’ve directly designed and brought a number of major packaging innovations to market, many of which are now widespread in their use across these industries.

Expertise

Our team are true experts on both our core packaging ranges and our bespoke production capabilities. As well as offering expertise on the direct specifications of each product, we’re also able to advise on how each of our packaging lines fits within a range of wider contexts including logistics, storage, cost-savings, and the various considerations around packaging sustainability. As a team, Westpak have experience stretching back decades providing an incredibly detailed understanding of the common requirements and wider trends across both the foodservice and grocery retail industries.

Teamwork

Westpak has a close-knit, family ethos that spans the entire organisation. Our team routinely work together on a daily basis, pooling our expertise and experience to find the best possible packaging solutions for our foodservice and grocery clients. Our transparent and open approach also means we take the time to identify and celebrate key achievements and instances of great innovation and customer service across every area of the business. Similarly, we also work together in identifying any areas of the business that can be enhanced as we strive for continuous improvement in all areas.

Sustainability

For us, sustainability isn’t a buzzword with a blanket approach to material choice and production. Instead, we work to comprehensively explore the all the intricate and ever-evolving facets that feed into packaging sustainability. We work with forward-thinking manufacturers, embracing the latest technology to offer quantifiable environmental benefits. Crucially, this approach runs alongside taking a multitude of other considerations into account including end-user experience, practicality for intended use, eace of end-of-life processing, as well as commercial viability and cost-efficiency.

Our Values

Customer Service

Customer service is at the heart of everything we do. Only by building an accurate picture of our clients’ precise packaging needs can we advise on the ideal solution, whether it be from our standardised packaging ranges or a bespoke packaging solution. Our precise logistics systems and comprehensive account management processes are all in place to provide complete peace of mind for our clients. This emphasis on customer service is shown through our ISO 9001 accreditation as well as excellent customer survey feedback and being rated as ‘Excellent’ on Trustpilot.

Innovation

We’re committed to being at the forefront of innovation in the food packaging industry. As such, we’re continuously forging partnerships with exciting new international manufacturers and suppliers that share our vision for embracing the very latest production and material technologies. As well as working with leading foodservice and grocery brands to help them realise their own innovative concepts, we’ve directly designed and brought a number of major packaging innovations to market, many of which are now widespread in their use across these industries.

Expertise

Our team are true experts on both our core packaging ranges and our bespoke production capabilities. As well as offering expertise on the direct specifications of each product, we’re also able to advise on how each of our packaging lines fits within a range of wider contexts including logistics, storage, cost-savings, and the various considerations around packaging sustainability. As a team, Westpak have experience stretching back decades providing an incredibly detailed understanding of the common requirements and wider trends across both the foodservice and grocery retail industries.

Teamwork

Westpak has a close-knit, family ethos that spans the entire organisation. Our team routinely work together on a daily basis, pooling our expertise and experience to find the best possible packaging solutions for our foodservice and grocery clients. Our transparent and open approach also means we take the time to identify and celebrate key achievements and instances of great innovation and customer service across every area of the business. Similarly, we also work together in identifying any areas of the business that can be enhanced as we strive for continuous improvement in all areas.

Sustainability

For us, sustainability isn’t a buzzword with a blanket approach to material choice and production. Instead, we work to comprehensively explore the all the intricate and ever-evolving facets that feed into the wider picture of packaging sustainability. We work with forward-thinking manufacturers, embracing the latest technology and manufacturing techniques to offer quantifiable environmental benefits. Crucially, this approach runs alongside taking a multitude of other considerations into account including end-user experience, practicality for intended use, eace of end-of-life processing, as well as commercial viability and cost-efficiency.

Looking to the future

As a business that values an innovative approach across all areas, we are constantly looking ahead to ensure we are able to provide the latest packaging products and services to suit your company’s needs. Our Extrasan sub-brand, for example, continues to proactively adjust to the ever-changing demands of the Coronavirus pandemic by providing a dependable supply of PPE. Additionally, as awareness around environmental sustainability continues to grow and become an ever-larger business objective for our clients, we look to continue to offer a refined level of knowledge and product recommendations.
Looking to the future

We’re constantly looking ahead to ensure we are able to provide the latest packaging technologies and services to both the grocery and foodservice markets. As awareness around sustainability issues also continues to grow, we continue to offer a refined level of expertise with detailed product recommendations.

The management team

Overseen by Managing Director, Seth Hicks, the Westpak team is comprised of various client-focused professionals, including key account managers as well as professionals in customer service. Our focus on logistical precision is upheld by our purchasing and supply chain manager, while wider areas of the business are supported by our business development and marketing staff. Westpak is of course also supported by its dedicated network of warehouse management professionals.

Seth Hicks

Seth Hicks

Managing Director

Seth has been with the Westpak for almost 20 and has been closely involved with various areas of the business. As Managing Director, Seth is responsible for the Westpak’s overall direction and vision.

This remains rooted in dedicated customer service coupled with an innovative, responsive approach. Seth has a highly technical product knowledge and understanding of the issues and opportunities the wider industry faces which, in turn, is applied to the needs of Westpak’s clients. 

Jim

Jim Hicks

Key Account Manager

With over 13 years of experience at Westpak alone, Jim beings a wealth of expertise to the position of key account manager. Jim has forged many long-standing client relationships.

From finding ideal solutions for urgent packaging requirements to advising customers on their current and future needs, Jim offers essential support for our customer base.
Amos

Amos Hicks

Key Account Manager

Amos manages a range of key customer accounts, offering expert advice on the latest industry developments. He also works with the wider supply chain, helping introduce innovative products. 

Amos brings an open-minded approach to finding the best possible solution and draws upon 7 years of experience at Westpak, working across both supply chain and sales areas of the business.

Chris Fiander

Head of Marketing

Chris ensures our customers have the best possible experience of our website and other platforms. He also regularly writes opinion pieces on the latest sustainability issues that features in a range of publications.

Chris is also often out on location photographing our latest projects and product developments.  

Silas Hicks

Silas Hicks

Business Development

Silas acts as our wholesaler account manager across the rapidly evolving food service industry. He works alongside various parties in bringing innovative and sustainable products to the market.

Silas also focusses on the clarity and speed of communication with his clients, ensuring they receive exactly that they need with precise timing and organisation.

Lucas Daneluz

Strategic Sourcing Manager

As our strategic sourcing manager, Lucas works with some of the industry’s most innovative manufacturers, exploring new possibilities in sustainable packaging design and manufacturing practices.

By continuing to forge new collaborative relationships with the world’s most forward-thinking suppliers, we have recently been able to introduce a number of exciting new packaging technologies into the UK grocery and foodservice markets.

Yanitsa Koleva

Customer Account Manager

Providing customer account support to our foodservice clients, Yanitsa brings a wealth a experience from the food packaging industry including an expertise in various materials and processes.

Yanitsa works closely alongside the other members of our team focussed on being innovative and sustainable packaging to the foodservice market.

Kelly

Kelly Rodriguez

Supply Chain Manager

As Westpak’s purchasing and supply chain manager, Kelly looks after multiple aspects of our operations including our supplier relationships, product quality and transport, and warehouse logistics.

Kelly also works collaboratively with our sales team, helping to seamlessly fulfil customer requests. With a background in engineering, Kelly takes a holistic view of the business as a system, identifying key areas for refinement as part of commitment to continuous improvement. 

Ketsia

Ketsia Devenish

Customer Service

Ketsia has provided fantastic customer service at Westpak for over 4 years. She makes sure all our customers are served in a highly professional manner, manage enquiries with total accuracy.

Ketsia also prides herself on her quick and clear communication with our customers, keeping them fully updated and informed on the status of their various orders.

Jane

Jane Reeves

Accounts

Jane is responsible for the accurate keeping of the business’s transactions and other essential financial reporting. She brings over 35 years of strong experience in book-keeping and credit control.

Jane is renowned for an incredibly high level of attention to detail and precision in her work.

The Management Team

Overseen by Managing Director, Seth Hicks, the Westpak team is comprised of various client-focused professionals, including key account managers as well as professionals in customer service and logistics.

Seth Hicks

Seth Hicks

Managing Director

Seth has been with the Westpak for almost 20 and has been closely involved with various areas of the business. As Managing Director, Seth is responsible for the Westpak’s overall direction and vision.

Jim

Jim Hicks

Key Account Manager

With over 13 years of experience at Westpak alone, Jim beings a wealth of expertise to the position of key account manager. Jim has forged many long-standing client relationships.

Amos

Amos Hicks

Key Account Manager

Amos manages a range of key customer accounts, offering expert advice on the latest industry developments. He also works with the wider supply chain, helping introduce innovative products. 

Chris Fiander

Head of Marketing

Chris ensures our customers have the best possible experience of our website and other platforms. He also regularly writes opinion pieces on the latest sustainability issues that features in a range of publications.

Silas Hicks

Silas Hicks

Business Development

Silas acts as our wholesaler account manager across the rapidly evolving food service industry. He works alongside various parties in bringing innovative and sustainable products to the market.

Lucas Daneluz

Strategic Sourcing Manager

As our strategic sourcing manager, Lucas works with some of the industry’s most innovative manufacturers, exploring new possibilities in sustainable packaging design and manufacturing practices.

Yanitsa Koleva

Customer Account Manager

Providing customer account support to our foodservice clients, Yanitsa brings a wealth a experience from the food packaging industry including an expertise in various materials and processes.

Kelly

Kelly Rodriguez

Supply Chain Manager

As Westpak’s purchasing and supply chain manager, Kelly looks after multiple aspects of our operations including our supplier relationships, product quality and transport, and warehouse logistics.

Ketsia

Ketsia Devenish

Customer Service

Ketsia has provided fantastic customer service at Westpak for over 4 years. She makes sure all our customers are served in a highly professional manner, manage enquiries with total accuracy.

Jane

Jane Reeves

Accounts

Jane is responsible for the accurate keeping of the business’s transactions and other essential financial reporting. She brings over 35 years of strong experience in book-keeping and credit control.

Get In Touch

Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Get in touch
Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Westpak Group Ltd, 2024   |   Bold Thinking, Reliable Execution

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Westpak Group Ltd, 2022
Bold Thinking, Reliable Execution