Projects

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. The projects show some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal solution.

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We were delighted to recently work with Taiko Foods, supplying these highly sustainable Salmon Poke bowls to feature in Waitrose & Partners. This packaging design features a card-based exterior in addition to a central dipping sauce container.

Co-op were looking to introduce a range of hydroponically grown lettuces and were keen to find a paper packaging option. But this presented a distinct challenge – how would it be able to withstand the high moisture level without losing structural rigidity?

M&S needed a more sustainably-aware packaging solution for its organic bananas – one that would offer a significant reduction in plastic while still effortlessly conveying their branding and without detracting from the freshness of the produce itself. 

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Since appearing in the UK in 2017, Wingstop have already gown to be an incredibly popular fast food chain. We were pleased to help the brand with their supply of branded drink cups for their UK restaurants through our highly reliable and efficient supply chain. 

We revisited our Orchard World Citrus Boxes for online grocery retailer Ocado to accommodate a vibrant branding and design refresh. It was also vital to maintain the  packaging design’s strong level of sustainability and range of highly practical features.

As part of the response to the pandemic, Gourmet Burger Kitchen needed a packaging solution to ensure total hygiene for the handling of cutlery. Westpak had just launched a paper cutlery bag designed for the needs of such restaurant operators. 

The packaging for Chicken Cottage’s new ice cream range needed to convey strong branding while abiding to their product sustainably considerations.  This also required seamless logistical processes and timely delivery for their product launch date. 

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As part of our range of banded greaseproof paper, we supplied fully branded wax paper for both the Ask Italian and Zizzi brands, which operate as part of the Azzuri Group. These papers have several applications through both restaurant chains.

Annabel’s previous wooden strawberry packaging required a large amount of energy to produce and wasn’t readily recyclable. The challenge was swapping this for a plastic-free alternative that would still be strong, ‘brandable’ and easily recyclable.

Waitrose’s ‘UnPacked’ initiative would pioneer a new, hihgly sustainable shopping experience. Waitrose needed plastic-free packaging to transport fruit, look right when merchandised and provide a way for shoppers to practically transport the produce home.

Following a refinement of the brand’s visual identity, Caffè Concerto needed new takeaway coffee packaging to encapsulate a sense of luxury. Gold foil block printing was incorporated into the design – requiring fine detail while not sacrificing legibility. 

During the height of lockdown measures, Chartwells needed to significantly increase its supply of meal ‘transport boxes’. This supply chain issue needed to be resolved within days to ensure meal parcels continued to be delivered where they were needed.

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This microflute nested tray is manufactured from corrugated cardboard, offering a widely recyclable packaging solution that is also industrially compostable. Sainsbury’s have featured this punnet with their ‘Taste The Difference’ range of Medjool Dates.

The Copas Farm fruit fields wanted to offer customers a pick-your-own bucket that was manufactured to be more environmentally friendly and well as being robust and practical. They were also keen to introduce stronger overall branding.

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These carton board nested trays have been used by Waitrose & Partners as part of their ‘Seedless Grape Selection’. These produce trays offer an easily recyclable packaging solution with a low carbon footprint as well as being  industrial compostable.

Westpak were delighted to work with the ‘Annabel’s Deliciously British’ brand again to help develop packaging that would successfully launch two new product lines, picked daffodils and ‘forced’ rhubarb, which utilises a traditional growing technique.

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These carton board nested trays have been used extensively by Sainsbury’s as part of their ‘So Organic’ range of baby plum tomatoes. These produce trays offer an easily recyclable packaging solution with a low carbon footprint and industrial compostability.

Secretts were producing high quality produce, but didn’t feel their packaging was adequate. They wanted to move away from plain packaging and move to printed punnets and boxes that would be instantly recognisable and attract the buyers for high end eateries.

Abel & Cole wanted to move completely away from plastic packaging and embrace a more environmentally-conscious product. On a practical level, they also required punnets that would suit their unique way of storing and packing produce. 

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

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