Projects

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. The projects show some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal solution.

Westpak were given the fantastic opportunity to help enhance the level of packaging sustainability for one of Costco’s core fresh produce ranges. We were challenged to providing a redesign of their ‘gold and green’ Zespri kiwi punnets.

Co-op were looking to introduce a range of hydroponically grown lettuces and were keen to find a paper packaging option. But this presented a distinct challenge – how would it withstand the high moisture level without losing structural rigidity?

This project was perfectly positioned for us to utilise our already highly organised and reliable supply chain. By working with our network of expert suppliers and manufacturers we were able to provide the ideal solution with a real focus on efficiency and dependability.

01-westpak-group-ltd-wingstop-cups-1200x800-01

Since appearing in the UK in 2017, Wingstop have already gown to be an incredibly popular fast food chain. We were pleased to help the brand with their supply of branded drink cups for their UK restaurants through our highly reliable and efficient supply chain. 

We revisited our Orchard World Citrus Boxes for online grocery retailer Ocado to accommodate a vibrant branding and design refresh. It was also vital to maintain the  packaging design’s strong level of sustainability and range of highly practical features.

These microflute punnets were supplied to Tesco for their ‘British King Cherry’ range. A highly sustainable  material, this card-based produce punnet provided a fantastic alternative to plastic while maintaining practicality and packaging rigidity.

The packaging for Chicken Cottage’s new ice cream range needed to convey strong branding while abiding to their product sustainably considerations.  This also required seamless logistical processes and timely delivery for their product launch date. 

paper-1

As part of our range of banded greaseproof paper, we supplied fully branded wax paper for both the Ask Italian and Zizzi brands, which operate as part of the Azzuri Group. These papers have several applications through both restaurant chains.

Annabel’s previous wooden strawberry packaging required a large amount of energy to produce and wasn’t readily recyclable. The challenge was swapping this for a plastic-free alternative that would still be strong, ‘brandable’ and easily recyclable.

waitrose-kiwi-punnets-2000x1200-01

These microflute trays provided a highly practical and durable packaging solution for Waitrose & Partners’ green and gold kiwis. In addition, these sustainable card trays were also able to offer a completely plastic-free packaging solution.

Following a refinement of the brand’s visual identity, Caffè Concerto needed new takeaway coffee packaging to encapsulate a sense of luxury. Gold foil block printing was incorporated into the design – requiring fine detail while not sacrificing legibility. 

During the height of lockdown measures, Chartwells needed to significantly increase its supply of meal ‘transport boxes’. This supply chain issue needed to be resolved within days to ensure meal parcels continued to be delivered where they were needed.

M&S needed a more sustainably-aware packaging solution for its organic bananas – one that would offer a significant reduction in plastic while still effortlessly conveying their branding and without detracting from the freshness of the produce itself. 

The Copas Farm fruit fields wanted to offer customers a pick-your-own bucket that was manufactured to be more environmentally friendly and well as being robust and practical. They were also keen to introduce stronger overall branding.

waitrose-seedless-grapes

These carton board nested trays have been used by Waitrose & Partners as part of their ‘Seedless Grape Selection’. These produce trays offer an easily recyclable packaging solution with a low carbon footprint as well as being  industrial compostable.

Westpak were delighted to work with the ‘Annabel’s Deliciously British’ brand again to help develop packaging that would successfully launch two new product lines, picked daffodils and ‘forced’ rhubarb, which utilises a traditional growing technique.

sainsbirys-tomatoes

These carton board nested trays have been used extensively by Sainsbury’s as part of their ‘So Organic’ range of baby plum tomatoes. These produce trays offer an easily recyclable packaging solution with a low carbon footprint and industrial compostability.

Secretts were producing high quality produce, but didn’t feel their packaging was adequate. They wanted to move away from plain packaging and move to printed punnets and boxes that would be instantly recognisable and attract the buyers for high end eateries.

Abel & Cole wanted to move completely away from plastic packaging and embrace a more environmentally-conscious product. On a practical level, they also required punnets that would suit their unique way of storing and packing produce. 

innovation-gallery-3

We were delighted to recently work with Taiko Foods, supplying these highly sustainable Salmon Poke bowls to feature in Waitrose & Partners. This packaging design features a card-based exterior in addition to a central dipping sauce container.

As part of the response to the pandemic, Gourmet Burger Kitchen needed a packaging solution to ensure total hygiene for the handling of cutlery. Westpak had just launched a paper cutlery bag designed for the needs of such restaurant operators. 

Waitrose’s ‘UnPacked’ initiative would pioneer a new, hihgly sustainable shopping experience. Waitrose needed plastic-free packaging to transport fruit, look right when merchandised and provide a way for shoppers to practically transport the produce home.

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

We’re proud to be a 2022 ‘Smarrt Supporter’ of the Rapid Relief Team’s ‘Operation 322’, Delivering Aid to Ukraine