Featured Case Study

Ocado Citrus Boxes

The challenge and the background

We had supplied our citrus boxes to online grocery retailer, Ocado, for two years when we revisited the packaging to accommodate a branding and design refresh. Through the box’s initial structural design and subsequent aesthetic revisions, it has always needed to satisfy three essential criteria: complete practicality and usability for consumers, offering an excellent level of packaging sustainability, and being able to provide a bold visual brand identity.  
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Westpak’s solution to the challenge

This ‘glue-close’ carry-pack design offers total practicality with side and top-cut ventilation holes, precisely applied perforations and a carry handle that can easily accommodate the full 1kg weight of citrus fruit inside each box. By utilising carton-board we were also able to offer a product which is easily recyclable and industrially compostable, providing a strong overall level of packaging sustainability. The carton-board specification also avoids limiting the printing and branding potential.  A series of designs have since been created, each with vivid, ‘five-colour’ print processing available across the entirety of the external surfaces.

The result

An initial quantity was produced of 250,000 units with current usage figures showing approximately 50,000 units per months – split across three varying printed designs. Finalised citrus boxes can be seen the Ocado online platform as well as through the more recently launched ‘Amazon Fresh’ platform. This new service from Amazon provides the rapid delivery of grocery to Amazon Prime customers.

The Westpak Approach

Whether creating bespoke packaging solutions or providing items from our standardised product ranges, we remain committed to working alongside key brands across the grocery and foodservice industries, working to a range of sustainability and business objectives. Westpak’s real expertise is in creating diverse packaging solutions using experience, creativity and product development. We meet the quick turnaround required by Grocery Retailers and Foodservice Chains, displaying their products at their very best. We create environmentally sustainable and recyclable products which challenge the status quo. Our creative packaging helps educate your customers and ensures you stand out from the rest.

Discover more of our latest case studies

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. Our collection of case studies shows some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, rapid product launches and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal packaging solution. Use the links below to view some of other latest case studies.

You can use the categories below to browse our latest case studies exclusive to the food service and grocery industries. Alternatively click on ‘all case studies’ to return to our full case study library. We regularly update the case studies featured on our website so be sure to check back soon for more highlights from our biggest sustainable packaging projects.

Get in touch

Our team are on hand to discuss how we can utilise our innovative and tailored approach to realise your unique packaging requirements. Contact us today on 01322 284455 or by emailing info@westpakuk.com.

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

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