Westpak | Packaging Innovation

Innovation

The value we place on innovation guides everything we do as a business, from our product collection and tailored services through to our supply chain and even our internal operations. We strive to always remain at the very forefront of the packaging industry’s capabilities with a proactive approach that finds sustainable solutions with ease and efficiency.

The value we place on innovation guides everything we do, from our product collection and tailored services through to our supply chain and internal operations. We strive to remain at the forefront of the packaging industry’s capabilities with a proactive approach that finds sustainable solutions with ease and efficiency.

Innovation Gallery

Some of our most renowned packaging innovations have been utilised by the biggest names in the UK’s grocery and foodservice retail industries. Many of these projects been at the forefront of some of the most important shifts within retail environments and consumer shopping preferences. Behind these projects are also a series of packaging innovations undergoing vital trial tests and prototyping development. Below, you find a highlighted selection of both some of most publicised packaging innovations as well as current exciting projects that are currently launching through to market.

Innovation Gallery

Herb Sleeves
Product Development

Crave Range
Manufacturing Process

Sustainable New
Product Development

Gourmet Burger Kitchen
Packaging Artwork

Crave
Foodservice Packaging

Heat Seal Pressboard Trays
Product Development

Lettuce Sleeve
Product Development

Compartmental Punnet
Product Development

‘Highly Commended’ for ‘Innovations in Packaging’ at the 2023 Footprint Awards

Westpak were recognised as ‘Highly Commended’ for the ‘Innovations in packaging’ award at the 2023 Footprint Awards. These prestigious awards celebrated the foodservice and hospitality sector’s leading responsible business initiatives. Westpak were recognised for the development of the Crave foodservice packaging range – a collection of takeaway food containers that combine quantifiable sustainability benefits with complete practicality & performance.

Award-winning, innovative sourcing

As a business that champions such an innovative approach, we see it as vital to only work with suppliers and manufacturers who share this value. A series of new manufacturing partnerships were instrumental in our award win for the category of ‘Sustainable Sourcing’ at the Sustainable Packaging News Awards.

Our Unique 3 Stage Process

Our 3 stage process is the defining aspect of what makes working with Westpak a unique and seamless experience. Innovation guides each step of the process as we work closely with our clients and suppliers to unlock ideal packaging solutions that accommodate complex sustainability targets and commercial objectives. From an unbiased position, we adopt bold and creative thinking, drawing upon manufacturing expertise with vast product options and bespoke capabilities.

Step 1 - Investigate

We deep dive into the project with our clients to fully scope out their packaging needs and establish the key deliverables.

Here we deep dive into the project with our clients to fully scope out their packaging needs and establish the key project deliverables; from improved product performance, logistical efficiency, and cost savings, through to complex sustainability and environmental packaging objectives. 20 years of practical industry experience has shaped this stage of intelligent questioning to quickly establish the commercially viable options available from a genuinely unbiased viewpoint.

Step 2 - Solve

In addition to our full product range, we have unrivalled grasp of the manufacturing capabilities of its supply partners.

In addition to our comprehensive product range, Westpak has unrivalled grasp of the manufacturing capabilities of its supply partners across the world and the product specialities of each. Our bold thinking approach underpinned by technical product expertise enables us to assess if best fit products or concepts exist that could be deployed to cut development time. If something completely new is required, we will design a uniquely tailored product and match the requirements to our best fit supply partner.

Step 3 - Impress

We aim to impress all our customers with great food packaging backed by a flexible and highly responsive delivery capability.

We aim to impress all our customers with great food packaging backed by a flexible and highly responsive delivery capability. We reduce stock fluctuations by taking a proactive approach and overseeing supply. We can set up usage forecasts that factor in promotions and tailor a matching delivery schedule, or set up call-off deliveries from our BRC Grade AA certified warehouse. Within our passionate customer service team, you will have a dedicated customer account manager to oversee your ongoing requirements as a single point of reference. This commitment to customer service has remained central to our strong client retention and overall business growth.

Our unique 3 stage process

We work with our clients and suppliers to unlock ideal packaging solutions, accommodating sustainability targets and commercial objectives. We adopt bold and creative thinking, drawing upon vast product options and bespoke capabilities.

Step 1- Investigate

We deep dive into the project with our clients to scope out their packaging needs and establish key deliverables.

Step 2 - Solve

In addition to our product range, we have a total grasp of the manufacturing capabilities of our supply partners.

Step 3 - Impress

We aim to impress with excellent packaging backed up a flexible and highly responsive delivery capability.

Our Innovative Approach

We pride ourselves on an innovative approach to our internal operations and culture. We continuously seek improvement in all aspects of our operations, from data accuracy and efficiency through to customer service and lead times. We also embrace a collaborative and forward-thinking working environment. Daily company-wide discussions provide full transparency across the business and help ensure that customer’s needs are met as seamlessly as possible. We are proud to have adopted an approach whereby we look after our team well, knowing that they, in turn, take good care of our highly-valued clients.

Our Approach

We pride ourselves on an innovative approach to our internal operations and culture. We continuously seek improvement in all aspects of our operations, from data accuracy and efficiency through to customer service and lead times. Daily company-wide discussions provide full transparency across the business and help ensure that customer’s needs are met as seamlessly as possible.

Product Range

Our product collection offers a vast range of packaging for both the grocery and foodservice sectors. We currently offer products manufactured from more than 20 different material options, satisfying various practical, logistic and sustainable considerations. We also continuously innovate with our tailored and unique solutions, which we have provided for brands across the market. Whether it was sourcing easily recyclable ‘Kraft board’ fruit punnets for Waitrose, helping M&S launch a tennis-inspired range of apples, or providing Gourmet Burger Kitchen with hygienic cutlery bags in response to the Covid-19 pandemic, we are always looking for innovative ways to help our clients enhance their product.

Product Range

Our product collection offers a vast range of packaging for both the grocery and foodservice sectors. We currently offer innovative products manufactured from more than 20 different material options, satisfying various practical, logistic and sustainable considerations. We also continuously innovate with our tailored and unique solutions, which we have provided for brands across the market.

Latest Innovation News

Westpak are shortlisted for the ‘Sustainable Packaging Initiative’ category at the FDF Awards

Westpak are thrilled to be announced as shortlisted for the category of ‘Sustainable Packaging Initiative’ at this year’s Food and Drink Federation (FDF) Awards. The FDF Awards highlight excellence across various areas of the UK’s food and drink industry with entrants representing each stage of the supply chain and a total of twenty-two prestigious award categories.

View all the latest innovation news

Latest Innovation News

Westpak are shortlisted for the ‘Sustainable Packaging Initiative’ category at the FDF Awards

Westpak are thrilled to be announced as shortlisted for the category of ‘Sustainable Packaging Initiative’ at this year’s Food and Drink Federation (FDF) Awards. The FDF Awards highlight excellence across various areas of the UK’s food and drink industry with entrants representing each stage of the supply chain and a total of twenty-two prestigious award categories.

View all the latest innovation news

Have a Bespoke Innovative Packaging Idea?

Have you seen something you like but don’t know where to buy it? Or had an idea but you don’t know what next? Get in touch to share you ideas and we will help make it a reality for you.

Have a bespoke innovative packaging idea?

Have you seen something you like but don’t know where to buy it? Or had an idea but you don’t know what next? Use our LiveChat feature to share you ideas and documents and we will help make it a reality for you.

Get In Touch

Our team are on hand to discuss how we can utilise our innovative approach to solve your unique packaging requirements, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Get in touch

Our team are on hand to discuss how we can utilise our innovative approach to solve your unique packaging requirements. Contact us today on 01322 284455 or by emailing [email protected].