Featured Case Study

Marks & Spencer Banana Bands

The challenge and the background

Marks & Spencer has an enviable reputation for consistently offering a superb quality of fresh produce and other foods across its vast network of stores. The iconic brand was looking for a more sustainably-aware packaging solution for its organic range of bananas – one that would offer a significant reduction in plastic and not detract from the wonderful freshness and vibrancy of the produce itself.
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This central environmental consideration also needed to be given particular prominence given the organic nature of the product range. Lastly, the revised banana packaging needed to effortlessly convey M&S’s branding and visual identity.

Westpak’s solution to the challenge

When offering a significant change from an existing packaging design, it’s important to establish a number of well-defined, data-driven improvements, the effects of which can be accurately measured. The re-designed banana band packaging solution offers an array of such quantifiable improvements. For example, the streamlined design offers as much as a 75% reduction in packaging weight alone. The packaging also offered the benefits of a cost-neutral final price, no specialist machinery being required for packaging at-source, and a self-wound product which results in no plastic backing to fill the non-recyclable plastic bins. This also helps to ensure there is also no additional impact on labour costs.

The result

Supermarket chains and other food retailers have been making significant advancements in plastic reduction and incorporating more sustainably aware packaging solutions across their product ranges. This featured banana band packaging tape is a clear example of how retailers can seamlessly utilise a drastic reduction in plastic and overall packaging volume while continuing to provide all of the packaging’s key requirements, both for their customer base and inline with their commercial objectives. The packaging tape offers all of essential product information as well as enabling M&S to continue to convey their strong visual identity. The banana bands were widely utilised across M&S’s stores with an excellent response from customers.

The Westpak Approach

Whether creating bespoke packaging solutions or providing items from our standardised product ranges, we remain committed to working alongside key brands across the grocery and foodservice industries, working to a range of sustainability and business objectives. Westpak’s real expertise is in creating diverse packaging solutions using experience, creativity and product development. We meet the quick turnaround required by Grocery Retailers and Foodservice Chains, displaying their products at their very best. We create environmentally sustainable and recyclable products which challenge the status quo. Our creative packaging helps educate your customers and ensures you stand out from the rest.

 

 

Discover more of our latest case studies

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. Our collection of case studies shows some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, rapid product launches and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal packaging solution. Use the links below to view some of other latest case studies.

You can use the categories below to browse our latest case studies exclusive to the food service and grocery industries. Alternatively click on ‘all case studies’ to return to our full case study library. We regularly update the case studies featured on our website so be sure to check back soon for more highlights from our biggest sustainable packaging projects.

Get in touch

Our team are on hand to discuss how we can utilise our innovative and tailored approach to realise your unique packaging requirements. Contact us today on 01322 284455 or by emailing info@westpakuk.com.

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

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