Featured Case Study

Sainsbury's Medjool Dates

The challenge and the background

Westpak were given the opportunity to work alongside Sainsbury’s in supplying a redesigned box for their ‘Taste the Difference’ line of Medjool Dates. This project is the latest in a series of previous fresh produce packaging designs we have supplied to the renowned supermarket chain.

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For Sainsbury’s, the core driving principle behind this latest design was to deliver a branding refresh that felt befitting to this luxurious product line. The design team at Sainsbury’s were able to provide us with a finalised artwork design and were looking for a robust supply chain to ensure this revamped packaging design made it into their networks stores with complete reliability and peace of mind.

Westpak’s solution to the challenge

This project was perfectly positioned for us to utilise our already highly organised and reliable supply chain. By working with our network of expert suppliers and manufacturers we were able to provide the ideal solution with a real focus on efficiency and dependability. We undertook three stages of sampling and refinement in order to ensure each element of the brief was successfully mate. Firstly, a material sampling stage ensured the optimal board material was specified. Secondly, we payed close attention to colour swatch specifications to ensure completely branding compliance. And lastly, we carefully assessed a printed prototype before moving to production.

The result

The finalised design was successfully distributed as a flat-packed item, which is easily assembled by hand. The design is manufactured from cartonboard, a material that boasts a range of environmental friendly attributes including being fully recyclable, and also featured a high-clarity plastic window for consumers to view the produce. The supplied deign also features a securely-fastening tab on the front-facing side of the box, ensuring the lid remains firmly closed once packed packed.

The Westpak Approach

Whether creating bespoke packaging solutions or providing items from our standardised product ranges, we remain committed to working alongside key brands across the grocery and foodservice industries, working to a range of sustainability and business objectives. Westpak’s real expertise is in creating diverse packaging solutions using experience, creativity and product development. We meet the quick turnaround required by Grocery Retailers and Foodservice Chains, displaying their products at their very best. We create environmentally sustainable and recyclable products which challenge the status quo. Our creative packaging helps educate your customers and ensures you stand out from the rest.

 

 

Discover more of our latest case studies

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. Our collection of case studies shows some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, rapid product launches and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal packaging solution. Use the links below to view some of other latest case studies.

You can use the categories below to browse our latest case studies exclusive to the food service and grocery industries. Alternatively click on ‘all case studies’ to return to our full case study library. We regularly update the case studies featured on our website so be sure to check back soon for more highlights from our biggest sustainable packaging projects.

Get in touch

Our team are on hand to discuss how we can utilise our innovative and tailored approach to realise your unique packaging requirements. Contact us today on 01322 284455 or by emailing info@westpakuk.com.

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

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