Featured Case Study

Zizzi & ASK Italian Pasta Bowls

The challenge and the background

We worked with Azzurri Group to design and supply new takeaway packaging for its iconic Zizzi and ASK Italian brands – two incredibly popular restauarnt chains two-hundred locations across the UK between them! A number of areas for improvement were identified for their takeaway pasta bowls, which had become a central part of their takeaway and click-and-collect menu range. We proposed a solution that would offer greatly improved printing branding, significant increases in heat-retention, an improved overall consumer-experience and a design that would offer robust sustainability credentials.

Westpak’s solution to the challenge

The Westpak team set to work, collaborating with our extensive network of innovative manufacturers and suppliers. Through several stages of product refinement we were able to offer a radically different design. This deep fill bowl would ensure minimal movement of the data itself when in transport – essential for home delivery. Through comprehensive testing, we also saw significant increases in heat retention – again, essential for accommodating home delivery services. The finalised deign also offered a huge increase in brand recognition through being able to utilise precise and vivid branding printing across the the bowl’s exterior. The art-based material specification also provided strong sustainability attributes that were a central consideration throughout the project.

The result

The new pasta bowls have since been rolled out to Zizzi and ASK Italian chain across the UK, making use of our rebost supply chain and close ties with our distribution partners. The redesigned pasta bowls have received excellent feedback as a fantastic addition to their overall takeaway and home delivery service.

The Westpak Approach

Whether creating bespoke packaging solutions or providing items from our standardised product ranges, we remain committed to working alongside key brands across the grocery and foodservice industries, working to a range of sustainability and business objectives. Westpak’s real expertise is in creating diverse packaging solutions using experience, creativity and product development. We meet the quick turnaround required by Grocery Retailers and Foodservice Chains, displaying their products at their very best. We create sustainable and recyclable products which challenge the status quo. Our creative packaging helps educate your customers and ensures you stand out from the rest.

Discover more of our latest case studies

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. Our collection of case studies shows some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, rapid product launches and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal packaging solution. Use the links below to view some of other latest case studies.

You can use the categories below to browse our latest case studies exclusive to the food service and grocery industries. Alternatively click on ‘all case studies’ to return to our full case study library. We regularly update the case studies featured on our website so be sure to check back soon for more highlights from our biggest sustainable packaging projects.

Get in touch

Our team are on hand to discuss how we can utilise our innovative and tailored approach to realise your unique packaging requirements. Contact us today on 01322 284455 or by emailing [email protected].

Westpak Group Ltd, 2024   |   Bold Thinking, Reliable Execution

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Westpak Group Ltd, 2022
Bold Thinking, Reliable Execution