Featured Case Study

Annabel's New Product Ranges

The challenge and the background

‘Annabel’s Deliciously British’ is a Yorkshire-based brand typically associated with producing wonderfully fresh strawberries. Two more very recent additions to the range include the introduction of beautiful picked daffodils and ‘forced’ rhubarbs which utilise an authentically traditional growing technique.
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Westpak have worked previously with ‘Annabel’s Deliciously British’ in creating a sustainable strawberry box design and we were delighted to work with the brand once more to help develop packaging that would help successfully launch these fantastic new product lines. Both the daffodil and rhubarb ranges required packaging solutions that could fully convey the brand’s strong visual identity whilst offering robust sustainability credentials. The daffodil packaging required an elegant conical shaped sleeve design while the rhubarb range specified a sleeve design with banding and an outer box. 

Westpak’s solution to the challenge

Both packaging designs were completed on-time, on budget and developed to be 100% recyclable. Each design also effectively communicated the brand’s core values, enabling the new ranges to work effortlessly alongside its high-end retail partners.

The daffodil packaging was also completed through reducing lead-times by one third, ensuring product launch dates remained unaffected. We were also able to successfully meet increased order quantities generated through an expansion in the product range’s distribution network. We were in fact able to complete production for additional sleeves in just over one week. The rhubarb range presented a series of requirements for each of its individual packaging components. Each one of these requirements were successfully met as we worked alongside our own network of trusted and highly experienced suppliers and manufacturers.

The result

Each of the product ranges were successfully launched and distributed through various retail channels. Annabel has also discussed the development of the rhubarb range on BBC Radio 5 Live’s ‘On The Farm’ – “We are supplying Booths, Harrods, Ocado, Waitrose in Dubai, Spinneys in Dubai and we’ve also had the Japanese and Hong Kong markets contact us. If we can generate new markets for a product that is extremely old, it’ll be fascinating and great to put Yorkshire on the map for something else”.

“The service that you give personally makes me not want to use anyone else for packaging. You are brilliant!”

Annabel Makin – Jones, Annabel’s Deliciously British

The Westpak Approach

Whether creating bespoke packaging solutions or providing items from our standardised product ranges, we remain committed to working alongside key brands across the grocery and foodservice industries, working to a range of sustainability and business objectives. Westpak’s real expertise is in creating diverse packaging solutions using experience, creativity and product development. We meet the quick turnaround required by Grocery Retailers and Foodservice Chains, displaying their products at their very best. We create environmentally sustainable and recyclable products which challenge the status quo. Our creative packaging helps educate your customers and ensures you stand out from the rest.


Discover more of our latest case studies

We’re proud to have worked with some of the biggest names and brands across the UK’s grocery and foodservice industries. Our collection of case studies shows some of varying client objectives and considerations we have worked to, from enhanced sustainability credentials, to pioneering shopping experiences, rapid product launches and enhanced branding. Throughout each project we have employed our creative and innovative approach to achieve the ideal packaging solution. Use the links below to view some of other latest case studies.

You can use the categories below to browse our latest case studies exclusive to the food service and grocery industries. Alternatively click on ‘all case studies’ to return to our full case study library. We regularly update the case studies featured on our website so be sure to check back soon for more highlights from our biggest sustainable packaging projects.

Get in touch

Our team are on hand to discuss how we can utilise our innovative and tailored approach to realise your unique packaging requirements. Contact us today on 01322 284455 or by emailing [email protected].

Westpak Group Ltd, 2024   |   Bold Thinking, Reliable Execution

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Westpak Group Ltd, 2022
Bold Thinking, Reliable Execution