Innovative
food packaging

The value we place on innovation guides everything we do as a business, from our product collection and tailored food packaging services through to our supply chain and even our internal operations. We strive to always remain at the very forefront of the food packaging industry’s capabilities with a proactive approach that finds sustainable solutions with ease and efficiency.

Innovative Food Packaging Gallery

Our most renowned and innovative food packaging designs have been utilised by some the biggest names in the UK’s grocery and foodservice industries. Many of these packaging projects been at the forefront of some of the most important shifts within retail environments and consumer shopping preferences. Below, you find a highlighted selection of both some of our most publicised food packaging innovations as well as current exciting projects that are launching through to market.

Taiko Sushi Bowl
Product Trial
Waitrose & Partners

Living Lettuce Bags
Co-op

Heat Seal Pressboard Trays
Product Development

'Unpacked' Punnets
Waitrose & Partners

Prototype Development

Herb Sleeves
Product Development

Compartmental Punnet
Product Development

Reduced Plastic Banana Bands
Marks & Spencer

Microflute Heal Seal Punnet
Product Development

Disposable Cutlery Bags
Gourmet Burger Kitchen

Sustainable Foodservice Container
Product Development

Heat Seal Card Punnets
Process Testing

Rhubarb Sleeve
Annabel's Deliciously British

Sustainable Mango Punnets
Product Development

Sustainable Punnets
Product Development

Netted nectarine punnets

Our Innovative Unique 3 Stage Process

Our 3 stage process is the defining aspect of what makes working with Westpak a unique and seamless experience. Innovation guides each step of the process as we work closely with our clients and suppliers to unlock ideal packaging solutions that accommodate complex sustainability targets and commercial objectives. From an unbiased position, we adopt bold and creative thinking, drawing upon manufacturing expertise with vast product options and bespoke capabilities.

Investigate

Here we deep dive into the project with our clients to fully scope out their packaging needs and establish the key project deliverables; from improved product performance, logistical efficiency, and cost savings, through to complex sustainability and environmental packaging objectives. 20 years of practical industry experience has shaped this stage of intelligent questioning to quickly establish the commercially viable options available from a genuinely unbiased viewpoint.

Westpak employee designing branded packaging on computer

Solve

In addition to our comprehensive product range, Westpak has an unrivalled grasp of the manufacturing capabilities of its supply partners across the world and the product specialities of each. Our bold thinking approach is underpinned by a technical product expertise, enabling us to assess if ‘best fit’ products or concepts exist which could be deployed to cut development time. If something completely new is required, we will design a uniquely tailored product and match the balance of project objectives to our best fit supply partner.

Impress

We aim to impress all our customers with great food packaging products backed by a flexible and highly responsive delivery capability. We’re able to reduce stock fluctuations by taking a proactive approach and overseeing supply. We can set up usage forecasts that factor in promotions, and tailor a matching regular delivery schedule, or set up call-off deliveries from our BRC Grade AA certified warehouse. Within our customer service team, you will have a dedicated customer account manager to oversee your ongoing requirements as a single point of reference. This commitment to customer service has remained central to our strong client retention and overall business growth.

Innovative Food Packaging Product Ranges

Our innovative product collection offers a vast range of packaging for both the grocery and foodservice sectors. We currently offer products manufactured from more than 20 different material options, satisfying various practical, logistic and sustainable considerations. We also continuously innovate with our tailored solutions, which we have provided for brands across the market. Whether it was sourcing easily recyclable ‘Kraft board’ fruit punnets for Waitrose, helping M&S launch a tennis-inspired range of apples, or providing Gourmet Burger Kitchen with hygienic cutlery bags in response to the Covid-19 pandemic, we are always looking for innovative ways to help our clients enhance their product.

Innovative Suppliers & Manufacturers

As a business that champions such an innovative approach, we also see it as vital to only work with suppliers and manufacturers who share this same value. We carefully select our network of suppliers and manufacturers to ensure we benefit from the latest production technologies and design potential. We enjoy long-standing partnerships and collaborations with many of our suppliers. However, we are also not hesitant to look further afield when required to help achieve bespoke requirements to the highest standard.

Have an innovative bespoke Idea?

Have you seen something you like but don’t know where to buy it? Or had an idea but you don’t know what next? Use our LiveChat feature to share you ideas and documents and we will help make it a reality for you.

Launch Chat

Our innovative approach

We pride ourselves on an innovative approach to our internal operations and culture. We continuously seek improvement in all aspects of our operations, from data accuracy and efficiency through to customer service and lead times. We also embrace a collaborative and forward-thinking working environment. Daily company-wide discussions provide full transparency across the business and help ensure that customer’s needs are met as seamlessly as possible. We are proud to have adopted an approach whereby we look after our team well, knowing that they, in turn, take good care of our highly-valued clients.

Featured Innovation News

We regularly post updates on the latest packaging innovation news, including details on our own product ranges and bespoke packaging solutions as well as key highlights from the wider grocery and foodservice industries. Discover some of our latest updates below or click here to view our view library of innovation news.

Westpak to exhibit at Packaging Innovations 2025

Westpak are pleased to announce they will be exhibiting at Packaging Innovations 2025. The two-day exhibition takes place at the NEC Birmingham from 12th – 13th February 2025 and showcases the leading innovative brands and products from across the UK packaging industry.

Westpak win the Business & Product Innovation Award at the 2024 PAPA Awards

Westpak are thrilled to have won the Business & Product Innovation Award at the 2024 PAPA Awards. The award was given in recognition of the development of HeatWave™ – a liner insert for takeaway pizza boxes that dramatically enhances the temperature of takeaway pizzas.

Get In Touch

Our team are on hand to discuss how we can utilise our innovative approach to solve your unique packaging requirements, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].