CGA’s MealMetrics service suggests restaurants, pubs and bars are widening menus

Share on facebook
Share on twitter
Share on linkedin
Share on email

Research from the CGA has suggested that many hospitality venues are expanding their menus and growing starter, side and dessert sales as trading restrictions loosen. Previous research from the CGA after the reopening of hospitality in April showed that operators had scaled back menus to an average of 14 main dishes during outside service—just over half of the pre-COVID average. Operational constraints, unpredictable demand and the risk of wastage in the outdoor-only period all prompted venues to reduce choice.

However, the return of indoor service and the greater freedom to trade has allowed venues to broaden their range again. MealMetrics data shows menus had an average of 30 main dishes on offer in July—more than double the April number. It also indicates that spending on main dishes has increased from pre-COVID levels, with an average of £10.94 paid in July, 14% higher than the average of £9.58 in July 2019. This is in line with CGA research that suggests consumers are willing to make eating out a spending priority after 16 months of lockdowns.

James Ashurst, CGA client director commented “The widening of menus is a welcome sign that eating out is starting to return to normal, and it’s encouraging to see that many consumers are spending freely. While people are tending to stick to tried and trusted dishes, the growing share of starters suggests that COVID has changed eating habits in subtle but significant ways. Suppliers will need to keep a close eye on evolving preferences and help operators adapt their menus accordingly”.

For more information on the CGA visit

Related News Posts

Delivery & takeaway growth at 107%

The CGA by NielsenIQ & Slerp Hospitality at Home Tracker has revealed that delivery and takeaway sales remain well above pre-COVID-19 levels, with growth of 107% in May 2022 compared to May 2019.

Recycle Now launches theme for Recycle Week 2022

Taking place between 19th – 25th September, Recycle Week 2022 will inspire people to Get Real to improve recycling, tackling myths around recycling – such as ‘wishcycling’ and reducing resident confusion. Now in its nineteenth year, Recycle Week, is the nation’s biggest annual celebration of recycling.

Major brands to launch new platform to tackle food waste 

A major new platform to help reduce food waste is currently being trialled by several of the UK’s leading brands. Founding partners Co-op and Microsoft, supported by others, have created Caboodle, a not-for-profit digital platform enabling supermarkets, cafés and restaurants to connect with community groups and volunteers to redistribute surplus food.

Get in touch

Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing

Westpak Group Ltd, 2022   |   Bold Thinking, Reliable Execution

We’re proud to be a 2022 ‘Smarrt Supporter’ of the Rapid Relief Team’s ‘Operation 322’, Delivering Aid to Ukraine