Heatwave quickly brings on abundance of strawberries

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The sudden arrival of warmer weather after a dismal cold and wet spring start has quickly brought on an abundance of British strawberries. This has meant that many growers have more strawberries than they expected but now Tesco has moved in to help take some of the surplus crop. As a result of the surplus, Tesco has bought an extra 400 tons of British grown strawberries and has just put one kilo boxes on sale for £3 instead of the regular £2 for a 400g punnet.

Taking more crops from suppliers when they’re in abundance and offering them to customers is part of Tesco’s ongoing work to tackle food waste. Tesco berry buyer Laura Mitchell said: “Last week’s heatwave brought the strawberries on very quickly and meant that many growers had more than they expected”.

Kent-based strawberry grower, Alastair Brooks, said that despite the late start the quality of the strawberries was very good. He commented, “Last year we had the best spring on record and a fantastic summer too, which gave us a great early start and regulated growth throughout the season. But this year, because of the cold and damp May, we are two to three weeks behind schedule and now because of the great weather we have an abundance of strawberries”.

Strawberries have grown in popularity in the last 12 months with demand up 12 per cent on the previous year.

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Bold Thinking, Reliable Execution