Sainsbury’s is introducing ‘Taste Me, Don’t Waste Me’ fruit and vegetable boxes in over 200 selected supermarkets across the country, following a successful trial. These boxes will include a variety of surplus fresh fruit and vegetables and will be sold for a lower price to help customers have access to affordable nutritious food.
Customers will be able to find the fruit and veg boxes in Sainsbury’s fresh produce aisles. The initiative is part of the supermarket’s commitment to halve food waste across its value chain by 2030. Last year, Sainsbury’s also began removing ‘best before’ dates from over 100 product lines.
Richard Crampton, Director of Fresh Food, at Sainsbury’s said, “At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country. We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
For more information visit sainsburys.co.uk