Tesco has announced that sushi is now so popular that it has become the UK’s fastest growing premium lunchtime main. Demand at the supermarket has grown so significantly that sushi has even replaced the smoked salmon sandwich as Britain’s favourite premium lunchtime treat. Tesco also reported that, since the beginning of the year, when they launched their £5 Clubcard Meal Deal, sushi sales have rocketed by 90 per cent.

As a result of the extra demand, the supermarket now sells 21 million packs of sushi a year. Tesco Food to Go Buying Manager Emma Williams said “This is the first time that we’ve ever put premium quality sushi in one of our meal deals and this has had a significant effect in making it more affordable and accessible for shoppers… Sushi has never been more popular and for a salmon poke bowl to overtake our previous top-selling premium lunchtime staple, the smoked salmon sandwich, really underlines that.”