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Asda replaces coloured milk bottle tops to recycle over 200 million pieces of plastic a year

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Asda replaces coloured milk bottle tops to recycle over 200 million pieces of plastic a year

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Asda has announced that it will replace coloured caps with clear caps on all its own label fresh milk, including skimmed, semi-skimmed, whole, organic, and filtered milk.

The change will mean that 268 tonnes of High-Density Polythene (rHDPE) can be recycled to make new milk bottles and is part of Asda’s plan to make more of its food packaging recyclable. As a result of this change 207 million plastic milk caps will now be recycled in this way each year.

The switch to natural-coloured caps means that they can be easily recycled back into food grade packaging. Unlike green, blue, and red coloured caps, the clear bottle caps, which contain 30% recycled material, can be recycled, and go back into food packaging.

In partnership with Arla, the UK’s largest dairy cooperative, the change will be rolled out in Asda stores from June and will also affect Yeo Valley fresh milk. Customers will be able to distinguish between the different varieties by the coloured labelling on all milk bottles.

Fiona Dobson, Lead Packaging Strategy and Innovation Manager at Asda, said: “At Asda, we are committed to finding ways to reduce our environmental impact. The introduction of clear caps on our milk bottles, is part of our wider commitment to drive 100% recyclability packaging and increase recycled content levels across all of our products by 2025.”

Jayne Paramor, Strategic Technical Manager – Plastics, WRAP “We applaud Asda on their decision to join the growing group of UK retailers who are removing pigments from their milk bottle caps. Clear, colourless plastics have much higher demand as recycled material, so removing pigments will help to produce valuable recycled plastics and build end markets for these reprocessed materials, ensuring that they find a second life as new products, including new milk bottles and lids. This small but impactful change is helping to make the UK’s milk bottles – which are already widely recycled into new milk bottles and a fantastic example of the circular economy for plastics in action – even more recyclable. An exemplary step in developing a circular economy for plastics.”

For more information visit asda.com.

Image: Asda.

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Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

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Our team are on hand to discuss your business’s unique needs, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

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Bold Thinking, Reliable Execution