Asda have announced their latest partnership with Just Eat which will see their Café menu available to 129 new locations. The roll-out follows a successful trial in 42 stores, taking the total number of locations to 171. In initial trials, thousands of customers placed orders each week with Pizzas proving to be the most popular item.
The move is part of Asda’s strategy to increase its quick commerce presence as a means of bringing Asda products and Asda value to more customers in a way that’s convenient to them.
Commenting on the expansion an Asda spokesperson said “We welcome over 150,000 customers into our physical Asda Café’s each week and are really excited to be able to offer our customers the chance to have their favourite dishes delivered to their doors through this new partnership with Just Eat.
Amy Heather, UK Strategic Accounts Director said: “We are thrilled to be extending our partnership with Asda Café, following a successful trial. As a leading food delivery platform, Just Eat is in a strong position to help such a well-loved supermarket café deliver great value and tasty meals to more customers nationwide.”