Asda has announced that it will extend its one-hour Express Delivery service to 96 stores to provide customers with speedier and more convenient delivery options. The service gives customers access to Asda’s online range of more than 30,000 grocery products for delivery within one hour if they live within a three-mile radius of an Express Delivery store and order up to 70 items.
The move to extend Express Delivery to more stores comes as the retailer looks to bolster its immediacy proposition to give customers more flexibility in how they shop, after recently extending its rapid delivery partnership with Uber Eats to more than 300 stores.
Customers using the Express Delivery service can also take advantage of a new feature that enables them to track their order from the store to their door in real time. The supermarket expects to launch Express Delivery in more stores, if the latest rollout proves to be popular with customers.
Simon Gregg, Asda’s Vice President of Online Grocery, said: “We are rolling out our Express Delivery service to almost 100 stores after a trial showed there was a clear gap in the market for a speedy delivery service offering our full online product range for delivery within one hour. As the only grocer to offer this service, we have seen a significant number of customers access this option, with slots regularly selling out at our pilot stores. We anticipate more demand for this flexible service now that many of our customers have returned to their place of work and children are back at school.”
Image Credit: Asda