Immediate delivery platform Gopuff has announced its new partnership with Morrisons. David Potts, Chief Executive, Morrisons said “Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes.”

Yakir Gola, co-founder and co-CEO, Gopuff said “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff. As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market.”

Because of their owned models, Gopuff and Morrisons have the ability to customise and adapt to evolving customer needs. Gopuff has control of the end-to-end delivery supply chain and Morrisons controls the manufacturing, wholesaling and retailing. Together, the companies are able to deliver a tailored, localised offering while evolving to meet consumer trends.

The partnership follows a period of sustained growth for the instant commerce pioneer across Europe, where it officially launched in the UK last November (its first international market outside of the US).

Image: Morrisons
For more information visit morrisons-corporate.com